Sidai is a vertically-integrated company supplying quality livestock and crop inputs and services
to farmers and pastoralists in Kenya.
Sidai operates through a network of branded, professionally staffed, company managed and
franchised retail outlets and field staff providing last-mile distribution and extension services.
Sidai sells to stockists through its wholesale business.
Their aim is to revolutionize the provision of livestock, veterinary services, and crop inputs to
farmers in Kenya by creating sustainable service delivery. Impact is at the core of Sidai’s business. Through its commercial activities, Sidai is having a
major direct positive impact on hundreds of thousands of farmers in Kenya.
Sidai provides farmers with access to quality products and the knowledge to use them effectively
and farm successfully. This comprehensive approach helps to drive productivity and profitability
across the agricultural value chain.
We are seeking to recruit a committed Marketing & Brand Activation Lead to be based in Nairobi
office with regular travel to the field;

Responsibilities
• Create a Marketing plan and brand strategy and ensuring all aspects of the product or
companies marketing and activities align with the values of the brand
• Analyze the brand and current strategy and highlighting areas of weaknesses or conflicting
messages
• Create an enduring brand message that results in increased sales, brand loyalty and improving
market share
• Develop and translate corporate brand strategies into brand plans, brand positioning and go
to market strategies
• Champion the brand internally making sure all elements of the company understand the brand
and its goals
• Work closely with all parts of the company to ensure commercial goals of the brand are met
• Develop and sustain strong working relationships with all stakeholders
• Develop high quality and effective marketing materials that align correctly with the overall
brand strategy
• Define and implement merchandising standards per channel
• Undertake above the line marketing initiatives
• Conduct market intelligence and benchmark within the industry for new product development
• Support the product development lifecycle to ensure new and existing products are relevant and profitable to the business as well as ensure effective product launches
• Track brand awareness to measure the success of brand advertisements and marketing
initiatives
• Manage external agencies and ensuring marketing budgets are met
• Seek out new marketing opportunities that fit with the brand and maximizing all opportunities
for growth
• Manage all media communications on radio, TV, website, e-newsletters, corporate brochures
slide decks, advertising/merchandising and social media
• Liaise with the Content function and others to ensure that messages are consistent across the
company
• Drive the company’s brand value and estimating the value in practice through brand valuation

Skills & competencies:
• Excellent customer orientation
• Strong leadership skills
• Excellent verbal and written communication
• Driven and goal oriented
• Understanding of retail, wholesale & Agricultural environment
• Excellent written and verbal communication skills
• Strong research and analytical skills
• In-depth understanding of the company’s current products and future concepts
• Ability to think creatively and innovatively
• Budget-management skills
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges

Qualifications:
• Bachelor’s degree in Commerce, Marketing or Business Administration
• Professional certification from the Chartered Institute of Marketing (CIM) and a member of
the Marketing Society of Kenya (MSK)
• Minimum 6 years’ experience with a proven track record
• Proficiency in working with CRM software
• An understanding of the rural set up highly desirable with proficiency in marketing tools
• Familiarity with the latest trends, technologies, and methodologies in graphic design, web
design, production, etc.
• High proficiency in computer skills particularly ms-office
• Clean and valid driving license

Interested? Apply now!
Email: human.resource@sidai.com
Email subject line must read: “Marketing and Brand Activation Lead”

Deadline: Thursday,19 April 2018